We map your new business needs and processes
Implementing a marketing automation platform has a huge impact on your organization. Aligning Sales and Marketing is crucial in order to benefit the overall business and enable a smooth digital transition.
We analyse all areas of both the marketing and sales funnel, in order to effectively coordinate collaboration between your Marketing and Sales departments and mirror that alignment with your CRM (such as Salesforce, Oracle and others). Additionally, this is a key exercise to make in order to establish a solid lead scoring model for your campaigns.
Adagio’s mapping process guarantees that organizational issues after implementing marketing automation are a thing of the past, while keeping your marketing objectives in mind.
We help you decide on in- and outsourcing
There is a big chance that you probably won’t have all the right competencies and capabilities in-house when it comes to working with marketing automation. When thinking about whether to insource or outsource, our answer is most probably both.
Adagio can offer you temporary onsite and offsite consultants who work dedicated and strategic on your marketing automation strategy and campaigns, next to its in-house digital service centre which can develop your digital wonder pieces.
Adagio offers more than just strategic guidance: from strategy to implementation to execution
Adagio can take on the entire marketing automation implementation and integration with your CRM. We can run the execution of your campaigns with and/or for you. We have multiple certified implementation specialists in marketing automation tools such as Oracle Eloqua, Salesforce and Adobe.
For most of our clients we do not only offer strategic support in the strategic elements of starting with marketing automation. Our certified experts can set up the marketing automation tool for you. We also often initiate the first campaigns, together with you, so you get all the ins and outs to maximise the return of your investment.
That means we create customer journeys, and the necessary assets (such as landing pages, email…) for you. Moreover, we set up the reporting and insights for you so you can easily monitor the success of your campaign(s).
We organize training sessions and workshops
Ranging from tutorials, live webinars and dynamic classroom sessions, we organize a great deal of both virtual and real-life training sessions, catered to your requirements.
Towards starters and novice users, we can offer you workshops on the fundamentals of marketing automation strategy and software alike.
For the more advanced users, our teachings will help you to push the strategic and technological boundaries of your platform.
We offer several interesting whitepapers.
Let us contact you!
Adagio was asked to standardise and to automate all digital marketing communications of bpost in one marketing platform.